Opening event

German company Messer bought Serbian company Tehnogas from Smederevo. Factory opening in October 2006 with a goal to be spectacular for 300 guests for the whole town. Appropriate PR activities were necessary.

Challenge

activate the complete factory space – huge surface and 2 towers; involve the whole city into the event

Response

engagement of local artistic groups; free concert for all citizens of town of Smederevo

REALISATION:

Corporate: logo
PR: Press conference: 80 media houses, cocktail, gala invitations,
In factory’s circle – program: choir of female singing society from Smederevo, folk dance, helium balloons, tour around the factory, alpinists reveal logo on the towers
On the central town square – concert of famous singers Željko Samardžić, Galija, firework, free beer

RESULTS

All national televisions and daily newspapers published news as one of the major.