Opening eventGerman company Messer bought Serbian company Tehnogas from Smederevo. Factory opening in October 2006 with a goal to be spectacular for 300 guests for the whole town. Appropriate PR activities were necessary.
Challengeactivate the complete factory space – huge surface and 2 towers; involve the whole city into the event
Responseengagement of local artistic groups; free concert for all citizens of town of Smederevo
PR: Press conference: 80 media houses, cocktail, gala invitations,
In factory’s circle – program: choir of female singing society from Smederevo, folk dance, helium balloons, tour around the factory, alpinists reveal logo on the towers
On the central town square – concert of famous singers Željko Samardžić, Galija, firework, free beer
RESULTSAll national televisions and daily newspapers published news as one of the major.