“Good² (squared)” campaig
Tondach Potisje Kanjiža presents new way of selling tiles with the goal to show that the price of Tondach’s tile is lower than others.
- Basic visual elements of Tondach international group must be kept.
- simple logo and connection with the basic elements Tondach corporate communication with the main message of the campaign on each visual.
- Communication vehicle – ATL, BTL , 34th international building trade fair Belgrade
- Print; Fair branding; Stand, Posm; Direct mail; Animated TV spot
- Campaign duration: April 2008.