“Good² (squared)” campaig

Tondach Potisje Kanjiža presents new way of selling tiles with the goal to show that the price of Tondach’s tile is lower than others.

Challenge
• Basic visual elements of Tondach international group must be kept.

Response
• simple logo and connection with the basic elements Tondach corporate communication with the main message of the campaign on each visual.

• Communication vehicle – ATL, BTL , 34th international building trade fair Belgrade
• Print; Fair branding; Stand, Posm; Direct mail; Animated TV spot
• Campaign duration: April 2008.