“Pick mature” campaign

Volksbank Investment Center with its own investment consultants is the first consultative bank department. The main idea is to give “know-how” about all kind of investments.

Challenge
• separate investment funds (as bank’s product) from saving and standard presentations of bank products , in a clear and simple way.

Response
• the message which speaks directly about benefits (double meaning in Serbian – pick, as pick up money and fruit; mature, ripely - planned and well-thought activities and ripe fruit); visual from nature, eatable, sweet... pleasure.

• Communication vehicle – ATL, BTL, internet, PR
• Print , OOH; POSm;
• Campaign duration: April 2008 – May 2008.