Round

Volksbank presents deposits during the “savings week” with a goal to attract new clients

Challenge
• during “savings week” all banks offer special benefits!
• small number of branches (17) ( as a comparison, Intesa bank, EFF, etc, have more than 100 branches)

Response
• clear message with good bank’s offer – 10%

Communication vehicle – ATL
Print
Campaign duration: October 31st – November 7th 2007

RESULTS

Volksbank with only 17 branches enlarged its business 70 times.
The continuance of the campaign even after “saving’s week”, with different benefits – 8%, 5,25%...