Cherry up

Presentation of a new product in Serbian market - structured product.

Challenge
• link new product with the campaign “Pick mature” and Investment Center.

Response
• usage of the main visual motif in the stressed way (the name of the product) and the presentation of the main characteristics of the product – basket, stocks, benefit.

• Communication vehicle – ATL, BTL, internet, PR
• Print 1/1, OOH; POSm;
• Campaign duration: May 2008 – June 2008